The search bar gives an option to conduct an advanced search, which lets buyers specify even more parameters.

They can also specify the categories they want to search. They can type freeform keywords in the search bar and hit search, and Cassini will scour all of eBay to find the products they want. Searchers on eBay have a number of ways they can search using keywords. You want to use the most relevant keywords in your text to signal to the eBay search algorithm what your listing is about. What are keywords? They’re simply the words that searchers use to find what they want. Keywords will require some research first, and conversions will bring the added benefit of helping with sales. Your eBay listings can be optimized for SEO by paying attention to two major dimensions: keywords and conversions. We’ll show you exactly how to optimize your eBay listings, complete with a checklist of action items and an example you can follow. And the good news is you don’t need any special software or technical expertise to do it. In essence, eBay SEO means optimizing your listings and your seller presence to create a better experience for buyers.

If your eBay listings are optimized with rich information, they can show up higher on Google as well. In Cassini’s case, the search engine looks at factors like relevance, value, trust, and convenience when deciding which listings to rank higher on eBay.

They want to show the listings that will most likely satisfy the user. Search engines like Google and Cassini exist to help match people with the things they are searching for. Google is the most famous search engine, but eBay also has its own search engine named Cassini. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. Before your product listings can sell on eBay, people need to be able to find them.

Create rss feed of all my ebay listings